MicroCommerce and EuroCommerce
 |
Register for the In-Depth Banks and Payment Processing Guide |
 |
|
 |
SEPA and payments processing. Find out how it effects your payments. |
|
|
 |
Contact us by phone or email |
|
|
View the full list of supported Cards and Acquiring Banks |
|
Microcommerce is concerned with transactions roughly under $10 in value. EuroCommerce is working on solutions with vendors to get around the difficult problem of the cost of processing very small payment negating the value of the transaction itself. For example, if you wanted to charge 99c for accessing some online material but the cost of processing this payment was say 70c then there is little point in making the product available.
Subscription and Pre-pay Handling
For many organisations such as gambling or content providers the solution is the either get users to subscribe to a service (pay once for 12 month's access) or to "pre-pay" (deposit money into an account and draw down gradually). EuroCommerce can work with merchants with either of these models easily. For content providers or merchants with an international subscriber base or multiple version in multiple countries, EuroCommerce offers an ideal solution as it can offer many local payment types through a single link the EuroCommerce engine.
Pay per Use Model
Even for companies with a successful subscription model this is often not a flexible solution. Suppose you want to sell additional access to a specific area or offer additional content that has a low value. Or a merchant may be looking to attract a casual browser who is unlikely to buy a subscription but might want to make a once off low value transaction.
There is a mobile phone billing option that is covered here. However, EuroCommerce is working on a solution that allows merchants to aggregate their payments. This allows a user to pay and play immediately but for the merchant, through the EuroCommerce Mircropayment solution, to aggregate payments in order to minimise the number of transactions that they need to place through for processing. This allows them to price products realistically and collect a profitable margin from those prices.
How these aggregated payments are worked out is a consultative matter between EuroCommerce and the merchant. Therefore if MicroCommerce is of interest to your organisation then it is important to speak to one of our representatives about your specific needs.
